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KEEN Footwear: Going Green with Hybrid.Think

keen logo

KEEN Footwear, a company known for their long-lasting outdoor shoes, not only has high-quality products, but they also have a sustainable state of mind.

From creating a 900-mile cycling initiative in 2007 to protect wild habitats, to using 100% recycled boxes for their shoes, KEEN continues to find ways to satisfy customers and preserve the environment.

The main concept behind the company’s sustainable initiatives is the word ‘hybrid,’ which is basically a combination of two or more different things. These initiatives combine the ideas of enjoying the environment while also saving it.

Here are a few of the company’s sustainable initiatives:

Hybrid.Pedal

A 900-mile bicycling marathon that occurred from July 25-August 7, 2007 to raise awareness for natural habitats protected by the Conservation Alliance, a non-profit group that urges outdoor businesses to conserve the threatened wildlife habitats that avid nature lovers often visit.

You can read the blog from the bicyclists here.

hybridlife

HybridLife Community

Showcases different people who work, play and care for the environment. You can nominate someone to be featured on the site if you think they live a hybrid life.

Hybrid.Stand

Contest that awards $25,000 to winners in these three categories:

Stand Up ‘ Creatively express your environmental vision through photography, film or other arts.

Stand Out ‘ Outdoor athletes who protect the environment.

Stand For ‘ Activists who try to make positive changes in the environment.

Hybrid.Care

KEEN partners with non-profit organizations like the Association for Conservation and Healing Waters to promote a caring, conscious and sustainable world.

Hybrid Box

100% recycled shoe box made with biodegradable materials, water-based glue and soy-based inks.

Hybrid.Transport

New bag collection made from all sustainable products. Aluminum waste is melted and recycled into bag hardware, while excess rubber soles from KEEN shoes are cut off and remolded for other rubber components on the bag.

oswego bag

The Oswego Vertical Shoulder bag is composed of recycled polyester, while the Northrup Tote consists of recycled rice paper!

Overall, this is a great company with an even greater mission: to raise awareness of the environment while also engaging people to enjoy the beauty of it through outdoor activities.

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